Billboards, Brands, and the Strip: How Las Vegas Markets Cannabis to Travelers
Las Vegas has always been a city built on spectacle, and in the age of legalized cannabis, that spectacle now extends high above the Strip.
How Highway Billboards Influence Cannabis Purchases Among Tourists
Highway billboards have long been one of the most effective tools for capturing the attention of travelers—especially those driving into cities or states where recreational cannabis is legal.
The Power of the Billboard: How Tourists Decide Which Dispensary to Visit
For cannabis tourists, a dispensary’s billboard is often the first “hello.”